The President's Behavioral Insights Project Wants You
Friday, August 2, 2013 - 18:00
in Psychology & Sociology
There are two ways to influence the public - basically carrots and sticks. A stick is, of course, taxes and fees and regulations and armed federal agents at your house should you choose not to obey the law.A carrot is to create a Behavioral Insights project, similar to one that exists in the United Kingdom, tasked with using the awesome power of social science to create the behavior they want - it's like framing on steroids. read more