Slacktivism: People Who 'Like' A Facebook Post Feel Like They've Done Their Part

You have seen lots of advertisements for causes or companies asking you to 'like' them on Facebook. In the world of pretend Internet money, a 'like' has value but charities know the cold, bleak truth; once people have taken the action you ask for, they feel like they have done their part for a long time, so asking for a 'like' or a 'Tweet' is going to cost a donation. A new analysis from scholars at the University of British Columbia adds fuel to assertions that social media platforms are turning people into "slacktivists" by making it easy for them to feel like they associate with or have helped a cause without committing resources to support it.  read more

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