Bans Not Needed: Kids Will Eat Happy Meals No Matter How Many Calories Are In It
Thursday, December 19, 2013 - 16:40
in Mathematics & Economics
Social authoritarian cultures like San Francisco want to ban things and limit choice but when it comes to healthier kids, it doesn't require creating higher prices, more taxes or political fundamentalism regarding Happy Meals, it can just mean a few less french fries. That saves McDonald's a little money and kids won't notice the difference. Cornell marketing professor Dr. Brian Wansink and Dr. Andrew Hanks, also of Cornell, analyzed transaction data from 30 representative McDonald's restaurants and found that calories are unimportant to kids when eating. They're obviously important when it comes to obesity so the solution seems obvious. read more