Want Brand Loyalty, Coke? Get Product Placements In Horror Movies
Thursday, February 13, 2014 - 11:31
in Mathematics & Economics
A business scholar says that there are fewer product placements in scary movies, and therefore companies are missing a prime marketing moment. Coca-Cola doesn't want a half-naked sorority girl to be drinking their soda just before she gets stabbed in the eye, that is a much different association than cute polar bears or, in the case of Budweiser, giant affectionate horses. Humor product placements, good, adventure, of course, but not horror. Yet University of British Columbia PhD student Lea Dunn writes in an upcoming article in the read more