Why Millennials Eat Tofu

Thursday, July 10, 2014 - 01:50 in Health & Medicine

Tofu is prized by vegetarians as an alternate source of protein, if they don't mind highly processed food that will make men sterile. But Dr. Oz, the Cornell Food and Brand Lab and others swear by it. Yet Tofu is not a food fad for Millennial women because of any marketing claims about health benefits, they just want dishes that are quick, easy to cook and that don't have calories.  "They basically seem to care less about any health benefits of Tofu," said lead Cornell researcher Brian Wansink, "They eat it to look good and because it's quick to cook and it's filling." read more

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