James Bond Is Getting Back To Branding

Tuesday, December 23, 2014 - 10:20 in Biology & Nature

In the first James Bond novel, Casino Royale (1953), British MI6 agent James Bond designed his own martini, comprising three measures of Gordon's gin, one of vodka and half a measure of Kine Lillet (vermouth) shaken until it's ice cold and served with a slice of lemon peel. He named it a 'Vesper' after his love interest Vesper Lynd but he never drank the Vesper again in the books.Shaking a martini was...working class. Drink experts knew then and know now that you don't do it, because it aerates the drink as ice breaks off. You shake drinks with egg or citrus. It is believed that Fleming had his anti-hero order it shaken to thumb his nose at elites. read more

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