Being Popular On Facebook May Hamper Fundraising Efforts
Saturday, December 27, 2014 - 01:00
in Mathematics & Economics
No one in business can figure out what an 'SEO expert' is - in most cases it is simply the person who knows the password to the Facebook account. A new study finds that it may be better to have less popular people rather than marketing experts talking about your fundraising efforts, because people with fewer friends on Facebook raise more money for charity than those with lots of connections. Professor Kimberley Scharf, economist at the University of Warwick, analyzed data from JustGiving.com and found a negative correlation between the size of a group and the amount of money given by each donor - with the average contribution by each person dropping by two pence for every extra connection someone had on Facebook. read more