Researcher Develops Personalized Search Engines; Expertise Will Contribute to Movement to Annotate the Web

With little more than basic information about Web users' behavior - that is, the hyperlinks they click on daily and the content at those sites - Susan Gauch can build a better search engine. In information systems research, this work is known as "implicit" user profiling, meaning there are basic assumptions about user interest and intent based on the sites they frequent and the content they view.

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