You 2.0
In today’s world of LinkedIn, Facebook, and Twitter, shaping and managing the public perception of who you are and what you can do is critical, especially for those thinking of changing jobs or blazing a new professional path. It’s what author and marketing consultant Dorie Clark calls defining your “personal brand.” Not being seen as someone with the necessary traits and skills to do a particular job — even if that view is outdated or inaccurate — makes it far less likely that you’ll be offered that job. “Your brand is not what you think it is, it’s not want you wish your brand is. Your brand is what other people say it is,” Clark told a full house of Harvard alumni who gathered in Fong Auditorium to hear her discuss her new book, “Reinventing You: Define Your Brand, Imagine Your Future” which was published in April by Harvard Business Review Press....