Secrets of Scents: Designing the Smells That Sell Household Products

Crafting a fragrance for detergents that leaves laundry smelling clean and fresh. Developing a room freshener, scented oil, or scented candle that whispers "cool spring air." Giving toothpaste or mouthwash a refreshing aftertaste that lingers and lingers. The process for putting the smell that sells into thousands consumer products is much like composing a symphony, according to maestro fragrance designer Michael Papas, who spoke here today at the 240th National Meeting of the American Chemical Society (ACS).

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