Psychologist Explains Emotional Appeal Is a Crucial Ingredient for a Product's Success
Wednesday, July 20, 2016 - 14:41
in Mathematics & Economics
Many new food products fail, but that might not be the case if manufacturers better understood the emotions behind consumer choices, says psychologist Herb Meiselman, an expert in the fields of sensory and consumer research. Product developers need to think about how foods make people feel when they're creating new products, according to Meiselman, a speaker at a July 19 symposium at IFT16: Where Science Feeds Innovation, hosted by the Institute of Food Technologists (IFT).