Implicit political attitudes can predict future voting behavior

Wednesday, June 25, 2008 - 10:49 in Psychology & Sociology

In many political elections, undecided voters come to a decision about who they will vote for only a few days before the vote, if not the very same day of the election. A new study in the journal Political Psychology reveals that people's future voting decisions are to a significant degree determined by their current automatic mental associations, even when individuals consciously believe that they are still undecided.

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