Novelty drives choice behavior in humans
Wednesday, June 25, 2008 - 12:21
in Psychology & Sociology
New research suggests that novelty drives choice behavior , even when the degree of familiarity with an option is completely unrelated to choice outcome. The research, published by Cell Press in the June 26th issue of the journal Neuron, reveals fascinating insights into the brain mechanisms that underlie the tendency to explore, and even value, unfamiliar options.