Presence of safety measures affects people's trust in the safety of tourist destinations

According to the asymmetry principle of trust, information on negative events decreases trust to a much higher extent than information on positive events increases trust. A new study in the journal Risk Analysis examined whether this notion holds true with respect to trust in the safety of tourist destinations. Results show that proper safety measures have at least the same or higher impact on trust in the perceived safety of a tourist destination than the absence of such measures has on distrust.

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