Consumers using more media, new and old, study says
Friday, October 17, 2008 - 14:21
in Psychology & Sociology
(PhysOrg.com) -- Reports of traditional media's demise -- in favor of newer, high-tech forms -- have been greatly exaggerated. That's according to a four-year study led by an Iowa State University mass media professor, who found large gains in the use of new media (like the Internet and e-mail), but also a slight increase in the use of traditional media (newspapers, magazines, radio and television). The result? Overall media saturation.