Sweepstakes are for the lucky, not every customer

Many methods and strategies can be used to promote sales in addition to simply lowering price. One strategy, the "lucky draw," entitles all buyers to be entered in a drawing for some valued commodity. Using a test that probed consumers' beliefs in luck, Gerard Prendergast and Edmund Thompson investigated the question of who the best prospects are for "lucky draw" in their article appearing in the journal Psychology & Marketing.

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