Your money or your conscience? How policy makers should promote environmentally friendly products
Thursday, April 2, 2009 - 15:49
in Mathematics & Economics
(PhysOrg.com) -- How can policy makers be more effective in motivating consumers to opt for environmentally friendly products whenever possible? Using information campaigns or financial incentives? A research group at the Max Planck Institute of Economics in Jena headed by Julia Sophie Wörsdorfer examined this question. Their conclusion: the two strategies appeal to different groups of buyers and should be implemented on a staggered and coordinated basis.