Cyber millenials: High-tech and highly educated young adults who drink way too much

"Audience segmentation" refers to categorizing people by their behaviors, attitudes, opinions, or lifestyles. It is widely used in social-marketing efforts. A new study uses this method to find high-risk drinkers in the US, leading researchers to a group dubbed the Cyber Millenials: "the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe."

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