Study outlines how to succeed with refillable packaging

Reusable and recyclable packaging are shooting up the news, public, and political agenda, and increasingly can offer a cutting edge to the growing number of environmentally-conscious consumers. But what makes a refillable product successful, and why do so many fail to hit the mark? A new study publishing today in Packaging Technology & Science examines what consumers want from refillable packaging and how manufacturers can make a success of their green initiatives.

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