Watching me, watching you
Wednesday, October 21, 2009 - 14:49
in Mathematics & Economics
(PhysOrg.com) -- Software that tracks shoppers' eye movements as they browse supermarket shelves may seem a bit Big Brother, but the latest technology in 'eye-tracking', which monitors what grabs a person's attention, could have far-reaching implications for consumers and result in services being tailored towards their specific interests in the future.