People born in the 1940s not the spenders we thought they were
Tuesday, January 19, 2010 - 12:14
in Psychology & Sociology
People born in the 1940s are often portrayed as having both the means and the willingness to spend money on consumption, but how do they appear in the consumption statistics? According to the Consumption Report 2009, published by the University of Gothenburg, Sweden, they top the list in terms of disposable income per consumption unit, but do not seem to be such great spenders.