Research findings may help online marketing campaigns achieve more success
Friday, January 22, 2010 - 14:21
in Psychology & Sociology
(PhysOrg.com) -- Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email that content to their social network, say researchers from Ryerson University and Simon Fraser University.