Licensed Characters on Food Packaging Affect Kids' Taste Preferences, Snack Selections

(PhysOrg.com) -- Children significantly prefer the taste of junk foods branded with licensed cartoon characters on the packaging, compared with the same foods without characters, finds a new study from the Rudd Center for Food Policy and Obesity at Yale University. The study, published in Pediatrics, shows a causal relationship between licensed characters on food packaging and children`s taste and snack preferences.

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