Study: Consumers, Marketers Differ on Electronic Privacy
Friday, July 9, 2010 - 09:07
in Mathematics & Economics
A new study by researchers at the University of Massachusetts Amherst shows that consumers and marketers have different expectations for privacy boundaries when new technology is used, and consumers most often prefer an opt-in system for revealing personal information. The study was conducted by George Milne, associate professor of marketing at the Isenberg School of Management, and Shalini Bahl, founder of iAM Business Consulting. It was published in the Journal of Public Policy and Marketing.