The science of decisions
Thursday, November 18, 2010 - 05:50
in Psychology & Sociology
You may not realize it, but you just made a decision: namely, to read (or at least start to read) this article. Why? What process just occurred in your brain to cause you to be reading this sentence right now? How and why did you make that decision at that moment? That's what Joe Kable, Assistant Professor of Psychology, wants to know. He studies the neurological and psychological workings of choice. "What are the processes that are going on in the brain while people are making decisions; what are the computations that are being performed in different areas of the brain during decision-making?" he asks. "That's something that neuroscientists can study using techniques of neuroscience."
