Shopping with the Grim Reaper in mind
Tuesday, February 22, 2011 - 11:20
in Psychology & Sociology
Fear of death is a universal human emotion, but does it influence our behaviour as consumers? A new study, conducted by a graduate student at Concordia University's John Molson School of Business, has explored how fear of the Grim Reaper translates into Canadian buying patterns. The research has several implications for marketers in these uncertain times.