Reliance on medical journals, deadlines can predict journalists' attitudes toward press releases
Wednesday, April 6, 2011 - 13:30
in Health & Medicine
Public relations professionals constantly look for ways to most effectively promote their messages to the media. Sun-A Park, a researcher at the University of Missouri School of Journalism surveyed more than 300 health journalists and found that those who cover strokes and stroke prevention tend to hold negative views of corporate pharmacy media relations, while those who regularly read medical journals tend to cover more stories based on corporate press releases. Park says one key factor influencing journalists' attitudes concerning corporate media press releases is the specific health topics they cover.