Organic food label imparts 'health halo,' study finds
Wednesday, April 27, 2011 - 05:00
in Mathematics & Economics
Don't judge food by its organic label because "organic" doesn't necessarily mean good it's for you. Yet a new study by Jenny Wan-Chen Lee, a graduate student in Cornell's Dyson School of Applied Economics and Management, finds that consumers persist in believing that foods labeled "organic" are healthier and lower in fat.