Expert sources: Potent alcoholic beverages look like soda pop, target young drinkers
Thursday, April 28, 2011 - 06:30
in Health & Medicine
It works every time? The marketing and rebranding efforts for the fruity flavored malt beverage "Blast by Colt 45," referred to as "binge in a can" by its critics, are "irresponsible" from a health perspective but admittedly effective, says Antonio Williams, a fitness and marketing expert in Indiana University's School of Health, Physical Education and Recreation.