Facebook pays users to view ads
Friday, May 6, 2011 - 12:30
in Mathematics & Economics
(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or make them unavoidable, such as the full page splash screen ads that occur on page loads. Neither of these theories really gives the viewer a reason to engage in the ad, so success levels in online advertising campaigns can vary widely.