If families are price sensitive then they will be so regardless of the product
Tuesday, May 17, 2011 - 09:00
in Mathematics & Economics
Do we buy things because of their attributes, their price, or out of brand loyalty? This was one of the questions asked by researchers from the University of Seville (US), who studied families' behaviour in putting together their shopping basket. They did this by studying their consumption patterns for ground coffee and tomato puree.