Angry online commenters can cause negative perceptions of corporations, researchers find
Tuesday, June 21, 2011 - 13:00
in Psychology & Sociology
With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed throughout various online sources. Now, researchers at the University of Missouri have found that angry user-generated comments on Internet sites can further perpetuate negative perceptions of an organization undergoing the crisis.
