Sequel syndrome: Follow-ups don't mean moviemakers are lacking in originality, expert says
Friday, June 24, 2011 - 09:30
in Mathematics & Economics
The names are quite familiar to moviegoers: Harry, Optimus Prime and Edward. Each represents a movie franchise that has seen great success and is poised for a repeat. A record 27 movie sequels have or will be released during summer 2011. This trend represents an investment in a successful brand, according to a Kansas State University movie expert.