Grocery store chain mixes high and low tech to increase sales
Wednesday, July 6, 2011 - 08:30
in Mathematics & Economics
(PhysOrg.com) -- In a marketing strategy that can only be described as brilliant; brilliant enough to win the Media Grand Prix award at the Cannes Lions International Festival of Creativity, advertising agency Cheil Worldwide Seoul, conceived the idea of taking life size photographs of a clients grocery store items, pasting them on subway walls to make them look like grocery store shelves, and then allowing prospective shoppers to shop via snapping Quick Response (QR) codes with their cell phones, while waiting for their train.