Product placements market unhealthy food to children

Children are being exposed to almost one advertisement every day for unhealthy food, beverage, and restaurant brands via product placements on prime-time TV, finds a study from Yale's Rudd Center for Food Policy & Obesity. The study — which is the first to categorize, quantify, and report children's exposure to this type of marketing — shows a loophole in the current food industry's self-regulatory pledges to advertise only "better-for-you" foods to children, say the researchers. The study appears in the September issue of the American Journal of Preventive Medicine.

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