Research shows techie trendsetters will blow their budget to get their hands on latest iPhone
Tuesday, August 16, 2011 - 10:01
in Mathematics & Economics
People may be counting the pennies in their household food budgets, but a University of Warwick economist has found UK consumers are willing to pay up to three times the price to get hold of the latest piece of geek chic. Professor Michael Waterson from the University of Warwicks Economics department has just published a study which monitored sales of the iPhone 4 on internet auction site eBay for six weeks after it was launched in the UK.