Boomers will be spending billions to counter aging
Sunday, August 21, 2011 - 04:00
in Psychology & Sociology
(AP) -- Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their "forever young" mindset, whether it's through wrinkle creams, face-lifts or workout regimens.