IBM survey reveals new type of energy concern: Lack of consumer understanding
Friday, August 26, 2011 - 10:00
in Mathematics & Economics
IBM today unveiled findings from its "2011 IBM Global Utility Consumer Survey," which revealed that many consumers around the globe do not understand the basic unit of electricity pricing and other energy concepts used by energy providers. The company also identified a list of crucial behavioral patterns that have the potential to impact how providers communicate and drive motivation amongst consumers.