Social media, social pressures and the power of opinion
Wednesday, September 21, 2011 - 15:31
in Psychology & Sociology
(PhysOrg.com) -- New research from HP's Social Computing Research Group suggests that while social media and the recommendations of others can cause you to change your mind regarding a product or service, it is not in the way you may think. While you may assume that people change their mind when more people disagree with their choice, this study shows people are more likely to change their mind when the amount of people disagreeing is fewer.