Making shopping a feast for all five senses makes dollars and cents for struggling retailers

Friday, November 18, 2011 - 14:00 in Mathematics & Economics

(PhysOrg.com) -- Retailers need to make their stores a feast for all of their customers' five senses if they are to stave off online interlopers and gain an edge over their competitors, Deakin University's retail expert Stephen Ogden-Barnes says in the latest addition to the Retail Acumen Series.

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