Study finds online marketplaces overplay safeguards and ignore social aspects of transactions

As Cyber Monday approaches, a new study of e-commerce giants eBay and Amazon challenges a common assumption that trust and risk are always important considerations for buyers in online marketplaces, arguing instead that auction sites may have "over-invested in institutional structures" to reduce buyers' economic risk while ignoring social elements of their transactions.

Read the whole article on Physorg

More from Physorg