Seeing brands as people
Friday, December 2, 2011 - 02:30
in Psychology & Sociology
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make you either take on the brand's characteristics or display the opposite characteristics, depending on how you feel about the brand.
