Olympic success: Intangible benefits worth up to $3.4 billion
Tuesday, December 6, 2011 - 13:30
in Psychology & Sociology
At the Vancouver 2010 Winter Olympic Games, when Canadians roared with delight at a medal haul that placed the country at an "all-time, all-nation Winter Olympics record of 14 gold medals," athletes did more than win goldthey fired up exuberant displays of national pride and unity across the country.