Small differences in how a technology is defined can make a big difference in how the public feels about it
Monday, March 11, 2013 - 08:00
in Psychology & Sociology
(Phys.org) —Even small tweaks in how scientists describe scientific breakthroughs can significantly change how the public perceives their work, a new study indicates. Researchers found that showing individuals different definitions of nanotechnology led to differences in how strongly the subjects supported this emerging area of science and in their motivation to learn more about it.