Research shines light on the dark side of ethics: Marketers find a blind spot in human judgment
Monday, March 25, 2013 - 09:01
in Psychology & Sociology
(Phys.org) —When judging the ethics of an action, most people believe themselves to be fair and impartial. Bad is bad, and greater offenses deserve greater punishment. However, according to research conducted at the University of Cincinnati, such judgments can be profoundly biased by one's relationship to the parties involved. This is a bias "blind spot" that people recognize in others, but deny having themselves.