Click, swirl, sip? Interest in online wine surges
Friday, April 5, 2013 - 04:30
in Mathematics & Economics
The internet is blossoming into quite the virtual vineyard. Online wine options are everywhere, from flash sale sites like Lot18 offering daily deals to Facebook prodding you to send a little something for Aunt Suzy's birthday. And now there's a new generation of startups such as Club W, which adds a little algorithm to your albarino, using surveys and ratings to figure out what you might like to drink next.