Findings reveal what factors contribute to outstanding fundraising programmes
Thursday, April 11, 2013 - 06:00
in Psychology & Sociology
The findings from a year-long study that sought to identify what factors contribute to outstanding fundraising appeals are published this week. The Clayton Burnett-commissioned research, led by academics at the University of Bristol and Indiana University in the US, analysed the leadership, communication and structures behind some of the UK's most successful fundraising programmes.