Twitter helps stock of lesser-known companies, study finds
Monday, April 15, 2013 - 15:30
in Mathematics & Economics
Twitter's reputation as a corporate communications tool took a beating lately with the high-profile hacking of the accounts of such companies and organizations as Burger King, Jeep and even the British Broadcasting Corp. But for lesser-known, lower-profile companies, Twitter has played the role of an equalizer, a way for them to more effectively communicate their message to Wall Street, according to a new study.