Measuring materialism in children's books

Thursday, April 18, 2013 - 06:03 in Psychology & Sociology

(Phys.org) —Rachel Franz has read more than her share of books to young children growing up next to a daycare center, babysitting neighborhood children and working as a nanny. It didn't take long for the environmental studies major to notice a disturbing trend: continual reinforcement of materialistic behavior and consumerism.

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