The search is over: Internet content is looking for you

Where you are and what you're doing increasingly play key roles in how you search the Internet. In fact, your search may just conduct itself. This concept, called "contextual search," is improving so gradually the changes often go unnoticed, and we may soon forget what the world was like without it, according to Brian Proffitt, a technology expert and adjunct instructor of management in the University of Notre Dame's Mendoza College of Business.

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